Vida Brillante translates to Bright Life and it’s an online clothing and accessory business. The goal of the product is to represent the Hispanic community in the United States. My goal was to create one logo with two variations, one for a white background and the other for a black background. I provided many solutions to the client but we both finally agreed to go with the ones shown above. 

The thin, geometric font gives it a modern and stylish look, which is appropriate for a brand for related to fashion. The subtle shine effect is also a nod to the word “Brillante” (shiny). The byline reads Adilene Martinez who is the founder of Vida Brillante and there is a clear hierarchy to draw a distinction between the two.